Founder Branding and Content Strategy Blog
Practical guides on founder branding, LinkedIn strategy, positioning, thought leadership, content systems and search visibility.
Practical Guides for Building Founder Visibility
Start with the challenge that matters now. This library covers founder positioning, LinkedIn strategy, narrative, thought leadership, content systems, podcast visibility and search discoverability. Each article is designed to help you move from scattered visibility to a credible, repeatable founder brand. Browse the latest posts below, or begin with our complete LinkedIn guide for founders.
EU AI Act: what founders actually have to label from 2 August
The EU AI Act’s Article 50 disclosure rules apply from 2 August 2026. What founders using AI for content must label, and what they can safely leave alone.
What LinkedIn Actually Changed in Its Feed (and What Everyone Is Guessing)
LinkedIn rebuilt its feed with language models in 2026. Here is what the company actually published, what is guesswork, and what it means for founder visibility.
Stockholm’s Quiet Founders: Why the Best Companies Have the Least-Known Leaders
Some of Stockholm’s most substantial founders are also its most invisible. That’s not modesty working as intended.
What a Brand Audit Actually Finds (With a Real Before/After)
Most founders think they know how they come across online. A proper audit almost always surfaces a gap between the two.
Podcast Strategy for Founders Who Hate Public Speaking
You don’t need to be a natural performer to be a great podcast guest. You need one clear story and the right show.
Founder Narrative 101: Turning Your Origin Story Into a Sales Asset
Your origin story isn’t a nice-to-have bio paragraph. It’s one of the most persuasive assets you have — if you tell it honestly.
