Insights on Positioning, Go-to-Market and Visibility
Practical guides on research, positioning, go-to-market and visibility strategy — for founders, companies and established professionals building brands people understand, trust and choose.
Practical Guides for Founders, Companies and Established Professionals
This library covers the work that happens before content: research, positioning and the decisions that make visibility worth having. It is organised around five areas.
Research and validation
What the market actually wants, and how to find out without fooling yourself. What product validation actually proves, how to run customer discovery interviews that produce evidence rather than encouragement, and what a brand audit actually finds.
Positioning
The decision underneath everything else. What founder positioning is and how it differs from personal branding, business positioning vs founder positioning, and the 4A Framework we use to take a founder from invisible to category-known.
Go-to-market
Turning a position into a launch. The go-to-market sequence that starts with positioning, and why founder-led marketing outperforms the company page.
Storytelling and messaging
Making the position understandable and repeatable. Turning a founder origin story into a sales asset, and how to ghostwrite LinkedIn posts that still sound like you.
Visibility and authority
Getting found, and being trusted once you are. Why invisible founders lose deals they should win, how to make expertise visible without sounding arrogant, why Stockholm’s best founders stay unknown, podcast strategy for founders who hate public speaking, and GEO and AEO explained for founders who want to be cited by AI answer engines.
Written by Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy.
Founder-Led Positioning: What It Is and How to Build It
Founder-led positioning means the founder owns the market position. What it is, how it differs from founder branding, and the five steps to build it.
Personal Branding vs Positioning: Why Clarity Comes Before Visibility
Personal branding makes you visible. Positioning makes you clear. Learn the difference, which comes first, and how to tell which problem you actually have.
Positioning Strategy: What It Is, the Main Types, and How to Build One
A positioning strategy decides who you serve, what you replace and why you win. See the main types, real examples and a 6-step research-led process.
AI Agents Will Shape B2B Buying in 2027: How to Position and Go to Market for It
What happens when the first “person” to read about your business isn’t
Is It Your Positioning or Your Marketing? How to Tell Which One Is Broken
Before you rebuild your positioning, find out whether that is the layer that is actually broken. A four-part diagnostic for founders and advisors whose content is not turning into clients.
Positioning Statement vs Value Proposition: Which One to Write First
A positioning statement is the decision. A value proposition is the promise. Here is why founders should write them in that order.