Insights on Positioning, Go-to-Market and Visibility
Practical guides on research, positioning, go-to-market and visibility strategy — for founders, companies and established professionals building brands people understand, trust and choose.
Practical Guides for Building Founder Visibility
This library covers the work that happens before content: research, positioning and the decisions that make visibility worth having. It is organised around five areas.
Research and validation
What the market actually wants, and how to find out without fooling yourself. What product validation actually proves, how to run customer discovery interviews that produce evidence rather than encouragement, and what a brand audit actually finds.
Positioning
The decision underneath everything else. What founder positioning is and how it differs from personal branding, business positioning vs founder positioning, and the 4A Framework we use to take a founder from invisible to category-known.
Go-to-market
Turning a position into a launch. The go-to-market sequence that starts with positioning, and why founder-led marketing outperforms the company page.
Storytelling and messaging
Making the position understandable and repeatable. Turning a founder origin story into a sales asset, and how to ghostwrite LinkedIn posts that still sound like you.
Visibility and authority
Getting found, and being trusted once you are. Why invisible founders lose deals they should win, how to make expertise visible without sounding arrogant, why Stockholm’s best founders stay unknown, podcast strategy for founders who hate public speaking, and GEO and AEO explained for founders who want to be cited by AI answer engines.
Written by Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy.
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Go-to-Market Strategy for Startups: A Founder’s Field Guide
A practical go-to-market strategy for startups — the research-led sequence founders use to take the right product to the right market.
Brand Positioning Examples That Made Founders Impossible to Ignore
Real brand positioning examples and the pattern behind them — how sharp positioning makes founders the obvious choice.
LinkedIn Personal Branding for Founders: Turn a Profile Into Pipeline
How founders use LinkedIn personal branding to build trust and pipeline — positioning first, then a profile and content that actually convert.
The Personal Branding Strategy That Works Without Posting Every Day
A personal branding strategy built on positioning, not posting volume — how founders become known without living on the feed.
How to Build a Personal Brand as a Founder (When Self-Promotion Feels Wrong)
Building a personal brand as a founder without the cringe — a research-led, four-step way to become known for what you actually know.