Insights on Positioning, Go-to-Market and Visibility
Practical guides on research, positioning, go-to-market and visibility strategy — for founders, companies and established professionals building brands people understand, trust and choose.
Practical Guides for Building Founder Visibility
This library covers the work that happens before content: research, positioning and the decisions that make visibility worth having. It is organised around five areas.
Research and validation
What the market actually wants, and how to find out without fooling yourself. What product validation actually proves, how to run customer discovery interviews that produce evidence rather than encouragement, and what a brand audit actually finds.
Positioning
The decision underneath everything else. What founder positioning is and how it differs from personal branding, business positioning vs founder positioning, and the 4A Framework we use to take a founder from invisible to category-known.
Go-to-market
Turning a position into a launch. The go-to-market sequence that starts with positioning, and why founder-led marketing outperforms the company page.
Storytelling and messaging
Making the position understandable and repeatable. Turning a founder origin story into a sales asset, and how to ghostwrite LinkedIn posts that still sound like you.
Visibility and authority
Getting found, and being trusted once you are. Why invisible founders lose deals they should win, how to make expertise visible without sounding arrogant, why Stockholm’s best founders stay unknown, podcast strategy for founders who hate public speaking, and GEO and AEO explained for founders who want to be cited by AI answer engines.
Written by Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy.
How to Ghostwrite LinkedIn Posts That Sound Like You, Not a Marketing Team
The best ghostwritten post is the one nobody suspects was ghostwritten. Here’s how that actually works.
GEO & AEO Explained: Why Being Quoted by ChatGPT Is the New Page 1 of Google
Ranking on Google used to be the finish line. Now the question is whether AI search engines cite you at all.
The 4A Framework: How We Take a Founder from Invisible to Category-Known
Attract, Articulate, Amplify, Activate — the operating system behind every founder brand we build.
Personal Branding vs. Self-Promotion: What Swedish Founders Get Wrong
Jantelagen taught us not to think we’re special. It never said we couldn’t be honest about our work.
The Founder-Led Marketing Shift: Why Your LinkedIn Profile Matters More Than Your Company Page in 2026
People trust founders more than they trust brands. Here’s what’s driving the shift, and what it means for how you show up.
Why Invisible Founders Lose Deals They Should Win
Being good at your work was never supposed to be enough on its own. Here’s what invisibility actually costs a mission-driven founder.