Insights on Positioning, Go-to-Market and Visibility
Practical guides on research, positioning, go-to-market and visibility strategy — for founders, companies and established professionals building brands people understand, trust and choose.
Practical Guides for Building Founder Visibility
This library covers the work that happens before content: research, positioning and the decisions that make visibility worth having. It is organised around five areas.
Research and validation
What the market actually wants, and how to find out without fooling yourself. What product validation actually proves, how to run customer discovery interviews that produce evidence rather than encouragement, and what a brand audit actually finds.
Positioning
The decision underneath everything else. What founder positioning is and how it differs from personal branding, business positioning vs founder positioning, and the 4A Framework we use to take a founder from invisible to category-known.
Go-to-market
Turning a position into a launch. The go-to-market sequence that starts with positioning, and why founder-led marketing outperforms the company page.
Storytelling and messaging
Making the position understandable and repeatable. Turning a founder origin story into a sales asset, and how to ghostwrite LinkedIn posts that still sound like you.
Visibility and authority
Getting found, and being trusted once you are. Why invisible founders lose deals they should win, how to make expertise visible without sounding arrogant, why Stockholm’s best founders stay unknown, podcast strategy for founders who hate public speaking, and GEO and AEO explained for founders who want to be cited by AI answer engines.
Written by Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy.
SaaS Go-to-Market Strategy: How to Launch Without Guessing
A SaaS go-to-market strategy is only as good as the buyer research behind it. Here is how to choose your motion and launch without guessing.
B2B Go-to-Market Strategy: A Framework for Founders
A B2B go-to-market strategy answers who buys first, why, and how you reach them profitably. Here is a research-first framework for founders.
Personal Branding for Executives: A Practical Playbook
For executives, a strong personal brand is a business asset. Here is a practical, research-led playbook for building one that reflects real substance.
What Is Personal Branding? (And What It Isn’t)
Personal branding is the deliberate work of defining what you’re known for and making the right people remember it. Here’s what that means in practice.
How to Test Your Messaging Before Launch Without a Research Panel
You do not need a research panel. Twelve to fifteen structured conversations will tell you whether your message is understood and repeated back accurately. The method, the sample size, and the pass criteria.
How to Test Your Positioning Before You Launch: Understood Is Not the Same as Chosen
Run two tests, not one. A comprehension test proves you were understood. A trade-off test proves you would be chosen. Most founders only run the first.