AI Agents Will Shape B2B Buying in 2027: How to Position and Go to Market for It
Neha Vyas
October 21, 2026
What happens when the first “person” to read about your business isn’t
Blog & Articles
Practical guides on founder positioning, brand strategy, storytelling and search visibility.
The Ocean of Sameness: How to Stand Out When Everyone’s Content Sounds Like AI
Neha Vyas
October 14, 2026
To stand out when everyone’s content sounds like AI, stop competing on
Before a Buyer Calls You, They Ask AI. Here’s What Decides the Answer
Neha Vyas
October 11, 2026
Before the first call or the first reply to your proposal, there
EU AI Act: what founders actually have to label from 2 August
Neha Vyas
August 1, 2026
The EU AI Act’s Article 50 disclosure rules apply from 2 August 2026. What founders using AI for content must label, and what they can safely leave alone.
What LinkedIn Actually Changed in Its Feed (and What Everyone Is Guessing)
Neha Vyas
July 29, 2026
LinkedIn rebuilt its feed with language models in 2026. Here is what the company actually published, what is guesswork, and what it means for founder visibility.
GEO & AEO Explained: Why Being Quoted by ChatGPT Is the New Page 1 of Google
Neha Vyas
July 22, 2026
Ranking on Google used to be the finish line. Now the question is whether AI search engines cite you at all.
What Product Validation Actually Proves (And What It Does Not)
Neha Vyas
March 13, 2026
Product validation proves one thing: that a specific group of people has
Customer Discovery Interviews: How to Ask Questions That Produce Evidence
Neha Vyas
March 13, 2026
The problem with customer interviews is that people are trying to help