Elizabeth Rule
On Scaling Multi-Location Brands with Local SEO
What you will learn in this episode:
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Watch the Video:
About Claire Carlile (Host)
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her
work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of
the local search opportunity, allows her to provide real-world skills and expertise to what
BrightLocal does.
Podcast episode timestamps:
00:00 – Intro
02:42 – Strategies for Scaling Local Businesses
06:22 – Acquiring and Rebranding Existing Businesses
08:55 – Managing Google Business Profiles for Multi-Location Growth
13:16 – Turning Negative Reviews into Opportunities
22:45 – Room 404: ‘Optimized for SEO’
25:16 – Preparing for Growth and Management of Passwords
31:46 – Pitfalls to Avoid in Expanding to New Locations
34:27 – Managing Google Profiles and Service Area Businesses
37:05 – Factors to Consider in Choosing a Location
About Neha
Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale. As a Google Business Profile Gold Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues.
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